“RIP & Flip with al blocker” Logo design
Telling His Story
I was commissioned by local Maryland business owner, Al Blocker, to create a logo for his podcast, “Rip & Flip w/ Al Blocker”. “Rip and Flip” was set to be a podcast series where Mr. Blocker would explain the process of how to tear down and resell homes within the DMV area.
When beginning the design process, I wanted to start with experimentation before doing anything concrete. I wrote the title of the podcast out multiple times in multiple typefaces that I felt best visually described his brand and wrote out his main design goals so I could reference them during my process.
After a few days, I came up with three concrete designs that I sent over to Mr. Blocker for our first round of creative critique. He chose to go with design #2 which was then workshopped into the final version below